The Obama team is the first to truly maximize the full arsenal of tools available to it in a 21st century Internet connected planet. In the run-up to the speech, attendees are text to contribute to Obama. It will be interesting to see how much revenue was generated before the first word of Obama’s acceptance speech was uttered.

The Obama team is the first to truly maximize the full arsenal of tools available to it in a 21st century Internet connected planet. In the run-up to the speech, attendees are text to contribute to Obama. It will be interesting to see how much revenue was generated before the first word of Obama’s acceptance speech was uttered.

First Impressions. Roll ‘em at approximately 7:01 p.m. (PST). This is an an American story and led Barack to discover what was unique about America. “It was his mother who understood what she needed to do…” Barack said, “I learned more from my father’s absence…” than his presence. What he learned from mom’s sense of justice for the underdog.

The Chicago story is introduced carefully with an emphasis on Barack’s strange name; there’s Michelle’s story of falling in love with Barack and his standing up for common values he inherited like hard work, kindness, faith and other terms.

The emotional impact of Barack’s mother as the “beating heart” of the family.

Core Message. “What each of us can make of his life…” It’s about moving people and working on behalf of the next generation. “I am my brother’s keeper, I am my sister’s keeper…” said Barack.

It’s a message of higher responsibility, almost an echo of McCain’s message of a “cause bigger than oneself.”

The country Barack believes in is the one where people fight for the common man and the needs of common people.

Call to Action. The video bio is an emotional call to action, pure and simple. Enter Obama, speech begins.

Where does the news about a candidate end and the marketing of a candidate begin?

The Obama Campaign ran the following ad, faster than you can ask, “How many houses does John own?”